Top 5 Social Apps in Tunisia Q3 2022: Unified Platform Performance

In Q3 2022, the social app landscape in Tunisia saw significant activity with Facebook Lite, TikTok, Instagram, TikTok Now, and NGL: ask me anything leading the charts. Data sourced from Sensor Tower provides an insightful look into the performance metrics of these top apps.

Facebook Lite from Meta Platforms, Inc. experienced a notable increase in weekly revenue, peaking at approximately $47 in the last week of September. Weekly downloads showed an upward trend, reaching a high of around 200K in the week of August 29, while weekly active users steadily grew from 4.9M to 5.6M over the quarter.

TikTok from TikTok Pte. Ltd. saw its weekly revenue fluctuate, with a peak of around $2.3K in mid-September. The app's downloads peaked at roughly 130K in the week of August 29. Active users also showed a gradual increase, ending the quarter at approximately 1.98M.

Instagram showed modest revenue gains, with a peak of $8 in early August. Downloads were highest in mid-September, reaching about 103K. Active users remained relatively stable throughout the quarter, averaging around 1.9M.

TikTok Now, a newcomer released in mid-September, quickly gained traction with downloads peaking at around 107K in its launch week. Active users also grew rapidly, reaching approximately 118K by the end of September.

NGL: ask me anything displayed steady revenue growth, peaking at $83 in mid-August. Downloads saw a significant spike, culminating at approximately 29K in the first week of September. Active users increased sharply from around 11K at the start of the quarter to nearly 59K by the end of September.

These trends highlight the dynamic nature of the social app market in Tunisia. For more detailed insights and data, visit Sensor Tower.